Is 40 the New 30: Stop Debating; Make it Happen!

Aging is a state of body and mind; let your mind believe that aging is beautiful; let your body adapt to the number to make life beautiful.




We recently read an article that stated that several magazine publishers have acknowledged that they sell more copies when the cover is graced by someone older than an average starlet – someone like Sandra Bullock, Jennifer Aniston, Demi Moore or our very Indian beauties including Rekha, Sharmila Tagore, Sridevi or Priyanka Chopra. The article further stated that the majority of women who read these magazines found women in their mid- to late-thirties and older to be more accomplished and interesting than their younger counterparts. After all, no one can deny that women in this age group have greater depth and a sense of gratitude with elegance (that only come with age and experience).



Elif Shafak, a Turkish novelist says that Forty is a most beautiful age for both men and women. You receive a new mission at 40, a new lease on life! Shafak’s book, The 40 Rules of Love, states that aging is something that everyone should embrace as it offers the promise of awakening. The author congratulates everyone who touches 40 and tells them that they have reached a most auspicious number.

Vasundhara starts a new career at 40. She believes that in first 20 years, she acquired basic skills; and between 21 and 40 she applied those skills to gain some life experience. Vasundhara says that it’s now time to proactively apply her life experiences to create something that excites her and motivates her to build an extraordinary life!


There are many more examples - Basho, a popular Japanese poet, who made a great name for himself in his youth took a journey around Japan on foot at 40. His interest in acclaim and material goods declined; however, he cultivated a strong bond with nature. He spent his post-40 walking, visiting Shinto and Zen Buddhist temples.




While all that you read holds, these is a fine print that reads, “Sound mind dwells in a sound body,”. Well, there are physical changes that one needs to deal with at 40 and thereafter. Most couples will relate with this video film here:

Prediabetes (also known as "borderline" diabetes) is a wake-up call; in addition to diabetes, a prediabetic is vulnerable to heart diseases and is a likely target for a heart stroke. The good news is that it’s not yet too late to turn things around; you can take suitable actions to lower these risks. Lifestyle changes have helped many people with prediabetes; they could delay or prevent it from becoming diabetes. Here are a few tips:


  1. Weight control. Obesity (and overweight) is one of the biggest factors that could turn your prediabetes into diabetes. Losing even as little as 5% to 7% of your body weight could make a huge difference.Quitting sugar and switching to a natural sweetener helps; after all, sweetness isn't bad; sugar is! Learn more about our natural sweeteners; you can now buy Tata Nx Zero Sugar** from Amazon.


  1. Get moderate exercise. At least 150 minutes per week of moderate aerobic physical activity such as walking helps in the prevention and management of diabetes. Resistance exercise such as moderate weight lifting or yoga also helps.1 If you were living a sedentary life, it is advised to check with your doctor before getting started. In addition to diabetes and conditions related to the heart, exercising helps one maintain good joints, bone and muscle health.


  1. Nutritional diet. Meals that mix low-fat protein, vegetables, and whole grains are nutritious and highly recommended for maintaining a healthy life. One should limit the intake of calories; keep a watch on the serving sizes; and reduce the intake of sugar and starchy carbs. You should favor fiber-rich foods that help you feel full. And the final golden rule is don’t eat too much.


Tata has launched Tata Nx, a division that is committed to bring new-age range of nutritional solutions for today’s Indian. We understand the ambitions of our new-age consumers who are health- conscious and are always on the go. We have devised the BIO-EASY delivery mechanism for all Tata Nx products. All that is BIO-EASY enables the gut to absorb and assimilate nutrition. We promise the next level of nutritional solutions for a healthy life.




  1. International Diabetes Federation (IDF)- Clinical Practice Recommendations for managing Type 2 Diabetes in Primary Care. 2017. Published by International Diabetes Federation, Belgium.